English: LED Illumination in Kuwait during the Hala February celebration 2011 (Photo credit: Wikipedia) |
The LED Message Center announcing 50% off makes what might have otherwise been an unnoticed and ineffective advertisement into an unmissable interactive exchange of information about this customers business.
By frequently changing the message, future customers will make it a habit to check the sign for new announcements.
When they need storage, STOR-RITE will already have made the sale long before the customer was even in the market for their service.