Saturday, March 21, 2015

Electronic Sign for a growing jewelry store

Pandora


Adding an electronic element to this jewelry store gives the owner the ability to change his message anytime he wants, such as advertising this sale.

How are message centers used?

Broadway show billboards at the corner of 7th ...Image via Wikipedia

    Message centers are used by businesses that want the flexibility to control their own graphics and message unit and be able to change their communication to meet their needs and the needs of their customers.
    • Large Corporations - have used such devices for years, in forums ranging from sports stadiums to Times Square. They like the ability to advertise their products in a dynamic format in which they can change their messages frequently and easily.

    • State Highway Departments have also realized the value of electronic message centers, and are increasingly using them to inform and direct traffic in large metropolitan areas, thereby easing traffic congestion and increasing traffic safety. Large-scale urban studies are currently being done to expand message center use in this area, with other "intelligent" components, to create integrated intelligent transportation systems. Under the Manual on Uniform Traffic Control Devices (MUTCD), they are used for regulatory, warning, and guidance purposes related to traffic control.

    • Local Banks have for years used the familiar time and temperature units.

    • Small Businesses are quickly realizing the advertising power of these dynamic visual communications devices as most people in a community look at the signs frequently. Although EMCs have been quite expensive in the past, often costing around $30,000 or more for a small, simple unit, recent technological breakthroughs have drastically reduced production and operating costs, bringing them within an affordable range.

    • Entertainment establishments, restaurants, casinos, and theme parks use EMCs extensively to create a district or zone effect.

Electronic Message Boards

new yorkImage by Ralph Hockens via Flickr

      Electronic variable message centers are computerized programmable electronic visual communication devices. They are capable of storing and displaying multiple messages in dozens of formats and at varying intervals. Similar to reader boards, they allow their owners to change copy frequently, but without the cost of replacing missing or broken letters, and without the physical labor involved in changing copy.
      Unlike the traditional reader boards, the message on an EMC can easily be changed throughout the day or week to suit the demographics of the people passing by. This allows the business owner to advertise specials, display public service information, or provide other items of public interest in a manner quickly and easily read by those passing by at any given time. Consequently, the effectiveness of an electronic message center is not limited by the space or surface area constraints that hamper business communication on reader boards.