HOUSTON BUSINESS ADVERTISING: Electric

Showing posts with label Electric. Show all posts

Sunday, March 22, 2015

LED DISPLAYS ARE IMPOSSIBLE TO MISS

English: LED Illumination in Kuwait during the Hala February celebration 2011 (Photo credit: Wikipedia)

This Dentist Office gives its potential customers the Royal Treatment displaying their new LED message center.

50% Off, I Know That's Rite!

English: LED Illumination in Kuwait during the Hala February celebration 2011 (Photo credit: Wikipedia)

The LED Message Center announcing 50% off makes what might have otherwise been an unnoticed and ineffective advertisement into an unmissable interactive exchange of information about this customers business.

By frequently changing the message, future customers will make it a habit to check the sign for new announcements.

When they need storage, STOR-RITE will already have made the sale long before the customer was even in the market for their service.

Chicken is Exciting Again

AmBX using video feed of an audio visualisation at ARC 2011.

ELECTRONIC SIGNS, LED SIGNS, MESSAGE CENTERS

Chicken is Exciting Again

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Saturday, March 21, 2015

Electronic Message Boards

Image by Ralph Hockens via Flickr

Electronic variable message centers are computerized programmable electronic visual communication devices. They are capable of storing and displaying multiple messages in dozens of formats and at varying intervals. Similar to reader boards, they allow their owners to change copy frequently, but without the cost of replacing missing or broken letters, and without the physical labor involved in changing copy.

Unlike the traditional reader boards, the message on an EMC can easily be changed throughout the day or week to suit the demographics of the people passing by. This allows the business owner to advertise specials, display public service information, or provide other items of public interest in a manner quickly and easily read by those passing by at any given time. Consequently, the effectiveness of an electronic message center is not limited by the space or surface area constraints that hamper business communication on reader boards.

Best Advertising

With the advent of the internet, all other forms of advertising have had to restructure. Pricing has had to come down and effectiveness demonstrated. A sign on a stick no matter how fancy can never compare to coming up high in internet listings. Phone book anyone? Newspaper ad? Blimp? Sky writing? Sign on bus stop? Flyers? Direct mail?

First business: "Hey did you see one of my 300 flyers i handed out?" Second business: "Did you see one of my 700,000 Google Ads that appeared when people actually looking for my product searched?"