HOUSTON BUSINESS ADVERTISING

Utilizing electronic signs in Houston Texas with regard to in-store advertising

2011-07-19T19:11:00.000-07:00

Image via WikipediaThere is a time when utilizing electronic signs with regard to in-store advertising was considered too costly. It was believed that the roi (ROI) had been too small to create digital signs worthwhile for anybody but large stores. Furthermore, the simpler technologies and high-bandwidth all of us enjoy now weren't available then.

Predictions of phenomenal growth within the digital signage business were made dating back to 2002. These daring visions were contradicted through slower than anticipated growth, which didn't help advance the. Times have transformed. Many factors have combined to create todays' electronic indicators financially and officially accessible to retailers of sizes.

Why Digital Signs Are Attaining Traction

The use associated with electronic signs with regard to in-store advertising may be on the upswing for a while now. For people who have not really yet introduced this particular technology into your own retail or support environment, the subsequent points should persuade you of it's value.

The cost from the technology required with regard to effective digital signs has fall, while the high quality of output offers improved.

The technology by itself has gotten simpler to use. Many vendors associated with electronic signs provide options that you should quickly create and upload your personal content.
TCP/IP has managed to get possible to deliver content to several retail locations for any much lower price.
The ROI is actually high. Studies possess proven conclusively which electronic signs improve sales. Point of Buy Advertising International is one of many organizations to possess found a positive effect on sales from electronic signage.

Beyond Bucks and Cents | The actual Added Value Associated with Electronic Signs

Since we have established how the ROI for digital signs is powerful, we can discuss the value-added facets of digital signage.

It's engaging. In the media-driven culture, static indicators and images merely have less effect than multimedia shows.
It is versatile. The right merchant of digital indicators will put you within the driver's seat, meaning that you'll be able to control your articles and easily change it if you want to.
It is actually fast. There is you don't need to wait for new signage to become printed. With digital signs, you can upload a completely new advertising campaign within minutes.
It plays a role in the customer encounter. Anytime you can enhance the customer experience inside your store you tend to be enhancing your manufacturer. Electronic signs draw traffic for your store and will help you gain valuable person to person advertising.

Electronic Signs Fit Many Types of Retail Environments

Research indicates that electronic shows are ideally suitable for many sectors:

Retail - from large department shops to convenience shops

Hospitality - resorts, restaurants and amusement venues
Large Open public Spaces - department stores, airports, train channels
Specific Service Companies - banks as well as medical/dental offices

Exactly why is digital signage therefore versatile? It lends by itself well to customization which is inherently scalable. The answer you select for the business can end up being easily adapted for your needs and spending budget. You can choose full-scale animations and music or perhaps a simple video without any sound.

With the best design and content material, your electronic signs may have a positive effect on your customers and a level bigger effect in your bottom line.

Daylight Sensor Photocells

2011-02-04T07:19:00.000-08:00

Image via WikipediaDaylight Sensor (Photocells): A common inefficiency of exterior lighting systems is a tendency to "dayburn." This is when lights are on during the day, wasting energy and money. This problem can be prevented by installing light-sensitive controls that turn the lights on and off automatically based on daylight, thus producing convenient energy savings. Timers can be used, but do not react to changing daylight conditions.

Occupancy Sensors

2011-02-04T07:18:00.000-08:00

Image via WikipediaOccupancy Sensors: These sensors detect the motion of room occupants, turning off lights in unoccupied areas and turning them back on when movement is detected. Occupancy sensors are commonly used in restrooms, classrooms, and warehouses.

Dimming lighting systems

2011-02-04T07:16:00.001-08:00

Image via WikipediaDimmers: Dimming lighting systems allow you to control the amount of light and save energy. Dimmers are available for fluorescent and incandescent systems. Daylight dimmers are special sensors that automatically dim room lights based on the amount of free and natural daylight available. Dimmers are commonly used in conference rooms, classrooms, restaurants, and libraries.

Bi-level Switching

2011-02-04T07:15:00.000-08:00

Image via WikipediaBi-level Switching: Control of a lighting system in groups of fixtures or lamps, for example bi-level switching allows you to turn-half of the lights in a room off when full illumination is not required. Bi-level switching is commonly used in offices, conference rooms, and classrooms.

Fixtures

2011-02-04T07:14:00.000-08:00

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Fixtures

Specifying an energy-efficient lighting technology, such as T8 or T5 fluorescent lamps and electronic ballasts, is a critical step to improving the energy efficiency of your facility and saving money. However, lighting is a system and depends on the quality of the fixture (the apparatus that contain the lamp), combined with the lamp, ballast and placement (the position of fixtures in a room, which affects the amount of usable light that is supplied).
Fixtures come in a wide variety of applications. Fixture selection may be guided by:

Efficient technology
Ceiling height
Spacing
Amount of glare
Distribution of light
Task plane height
Desired light level
Appearance

For the best energy efficiency and light quality consult a lighting professional or designer when selecting fixtures.

Exit Signs

2011-02-04T07:12:00.001-08:00

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Exit Signs

Exit signs are an excellent, low-cost, low-labor opportunity to increase the energy efficiency and safety of your facility. Replacing incandescent exit signs that operate at about 40 watts per sign, or fluorescent exit signs that operate between 12 and 20 watts per sign, with an ENERGY STAR qualified exit sign can increase the energy efficiency of your exit signs by 3 to 8 times!
Many ENERGY STAR qualified exit signs are based on light-emitting diode (LED) technology, while others are based on photoluminescent and electroluminescent technology. You may also be able to retrofit your exit sign with LED technology while retaining the housing.

What HID technologies are most efficient for my facility?

2011-02-04T07:11:00.000-08:00

Image via Wikipedia What HID technologies are most efficient for my facility?
For high-ceiling and exterior applications, specify metal halide or high-pressure sodium vapor lamps. In areas you wish to highlight, or accent particular merchandise, use small metal halide spotlights. To learn about HID lighting systems:

In some cases, you may be able to reduce the wattage of your already installed HID lamps by purchasing and installing specially designed reduced wattage metal halide lamps. For example, a special 360-watt metal halide can replace a 400-watt metal halide. Consult your lighting professional for more information.
Project Suggestion
Consult your lighting professional about specifying more energy efficient T5 lighting systems instead of HID lighting systems.

High-Intensity Discharge (HID) Lighting Systems

2011-02-04T07:09:00.000-08:00

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High-Intensity Discharge (HID) Lighting Systems

Due to their intensity, HID lighting systems are useful for lighting large areas from high ceilings, and range from 50 to 2,000 watts each. Older HID installations are often mercury vapor lamps, an extremely inefficient design. Like fluorescent lamps, HID systems have ballasts, and systems built before 1978 may contain potentially harmful substances such as PCBs (Polychlorinated biphenyls).
HID lamps are commonly used in the following applications:

Garages
Warehouses
Areas with high ceilings
Exterior safety and security lighting
Accent lighting

Energy-Efficient Electronic Ballasts

2011-02-04T07:07:00.000-08:00

Image via Wikipedia Energy-Efficient Electronic Ballasts: When specifying a fluorescent lighting system, always specify electronic ballasts. These ballasts provide near flicker-free operation while using up to 30% less energy than magnetic ballasts.
To learn more about electronic ballasts visit:

ENERGY STAR Qualified Products
National Lighting Product Information Program: "Electronic Ballasts" Fact Sheet
National Lighting Product Information Program: "Guide to Specifying High-Frequency Electronic Ballasts"

Project Suggestion
You may be able to "de-lamp" or remove some of the lamps in your system and still have acceptable light levels, especially in concert with a T8 retrofit. Consult your lighting professional to see if this is an option for your facility.

Energy-Efficient Fluorescent Lighting Systems

2011-02-04T07:06:00.000-08:00

Image via Wikipedia Energy-Efficient Fluorescent Lighting Systems: These systems, using T8 (1" in diameter) and T5 (5/8" in diameter) lamps, offer improved efficiency, higher intensity, and potentially longer life due to reduced degradation in light output over time. T8 and T5 lighting systems are constantly increasing in flexibility and are now applicable to a variety of task and accent lighting applications, as well as general lighting of larger spaces. To learn more about T8 and T5 lamps visit:

ENERGY STAR Qualified Products
National Lighting Product Information Program: "Lighting Answers: T8 Fluorescent Lamps" Fact Sheet
National Lighting Product Information Program: Lighting Answers: T5 Fluorescent Systems

FLUORESCENT LIGHTING USAGES

2011-02-04T07:04:00.001-08:00

Image via Wikipedia Standard fluorescent lamps are commonly used in a variety of places in a facility. Some common applications include:

Suspended and recessed "troffer" fixtures
Recessed "can" fixtures
Wall sconces
Suspended fixtures
Lamps and task lighting
Accent lighting and "track" lighting
Illuminated exit signs
Exterior and facade

Fluorescent Lighting

2011-02-04T07:03:00.000-08:00

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Fluorescent Lighting

Fluorescent lighting is the "standard" technology for lighting spaces such as offices and classrooms, and is up to four times more efficient than the incandescent lamp. However, older, obsolete fluorescent lighting systems can result in poor light quality and flicker. Advancements in fluorescent lighting systems have resulted in the introduction of new systems that provide improved energy efficiency, lighting quality, and design flexibility.
The primary components of standard fluorescent lighting systems are the ballast, which modifies incoming voltage and controls electrical current, and the lamp (bulb or tube), the source of artificial light.
Traditional Systems:

T12 Fluorescent Lamps: One of the most common, but least efficient fluorescent systems. T12 lamps can be identified by their 1.5-inch diameter.
Magnetic Ballasts: Magnetic ballasts are common and still used extensively today due to their low initial cost. However, these ballasts are considerably less efficient than new electronic ballast designs and are prone to flicker and humming (particularly as they age).

Improved Halogen Systems

2011-02-04T07:01:00.000-08:00

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Improved Halogen Systems

Many incandescent lamps can be replaced with halogen lamps for a gain in efficiency and service life. Many standard halogens (aside from some specialty applications) can be replaced with high performance "Infrared" (IR) halogen lamps. These lamps work by increasing the operating temperature of the halogen lamp, increasing efficiency. Though more efficient than other incandescent and halogen lamps, these lamps are still inferior in efficiency to fluorescent and HID lighting systems.

Compact Fluorescent Lamps

2011-02-04T06:29:00.000-08:00

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Compact Fluorescent Lamps (CFLs)

CFLs are fluorescent lamps that have been specifically made in a compact form to replace incandescent lamps in traditional screw-in fixtures. These energy-efficient lamps come in a variety of styles and sizes and are suitable for a variety of applications. ENERGY STAR qualified CFLs use 75% less energy than a standard incandescent bulb and last up to 10 times longer. Replacing a 100-watt incandescent with a 32-watt CFL can save approximately $30 in energy costs over the life of the bulb.
The long life of CFLs makes them ideal to use in hard-to-reach places due to their reduced need to be replaced as often. In addition, CFLs are cool to the touch, making them safer than incandescent and halogen lamps. To learn more about CFLs visit:

ENERGY STAR Qualified Compact Fluorescent Light Bulbs
DOE EERE Consumer's Guide: Compact Fluorescent Lamps
National Lighting Product Information Program's Screwbase Compact Fluorescent Lamp Products Report

Incandescent Lighting Technology

2011-02-04T06:26:00.001-08:00

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Incandescent Lighting Technology

Thomas Edison invented the first commercialized electric lighting technology in 1879, the incandescent lamp. This simple, yet inefficient, technology has dominated lighting applications ever since. Incandescent lamps come in two common type varieties:

Standard Incandescent Lamps: Inefficient lamps used in many applications throughout a facility.
Halogen Lamps: Halogen Lamps are a more advanced incandescent lamp technology commonly used to highlight merchandise and architectural features due to their white light and "sparkle".

Where can you find incandescent lamps in your facility?

Recessed "can" fixtures
Wall sconces
Suspended fixtures
Lamps and task lighting
Accent lighting and "track" lighting
Illuminated exit signs
Exterior lighting

High-quality lighting design

2011-02-04T06:25:00.000-08:00

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Lighting Design

High-quality lighting design includes the coordinated selection of lighting, fixtures, fixture placement, room finishes (e.g., high-reflectivity paint) to result in improved lighting quality. To achieve the best quality and efficiency from any new lighting system you install, consult a lighting professional with experience in energy efficiency

Efficient Lighting Technology Selection Design Guide
Additional Lighting Links and Information

Lighting Technology

2011-02-04T06:24:00.000-08:00

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Lighting Technology

Make the decision early in your project to select energy-efficient lighting technology. The following pages discuss lighting technologies, their efficiency, and what might be right for your facility.

Incandescent Lighting Technology
Compact Fluorescent Lamps (CFLs)
Improved Halogen Systems
Fluorescent Lighting
High-Intensity Discharge (HID) Lighting Systems
Exit Signs
Fixtures
Lighting Controls
Daylighting
Future Lighting System Technologies

Lighting is a critical component of every small business

2011-02-04T06:23:00.000-08:00

Image via Wikipedia

Lighting

Lighting is a critical component of every small business. Employees must be able to see to perform their jobs, and objects and spaces must be aesthetically pleasing to encourage sales.
Depending on the type of business you operate, lighting accounts for 20% to 50% of electricity consumption. This means that significant cost savings can be achieved with energy-efficiency improvements, and due to continually improving equipment, lighting usually provides the highest return-on-investment of major upgrades.
The Formula for Lighting Energy Efficiency
Technology + Effective Design = Performance and Energy Savings

MCDONALDS KNOWS THE POWER OF ELECTRONIC ADVERTISING

2010-01-28T18:54:00.000-08:00

McDonald's one of the most recognizable brand names in the world, makes their signs a number one priority. People see their sign and stop and buy. Electronic Signs has made hundreds of McDonalds signs that likely have sold many hundred's of thousands of burgers and fries. What can we help you sell?

50% Off, I Know That's Rite!

2010-01-21T11:36:00.000-08:00

The LED Message Center announcing 50% off makes what might have otherwise been an unnoticed and ineffective advertisement into an unmissable interactive exchange of information about this customers business. By frequently changing the message, future customers will make it a habit to check the sign for new announcements. When they need storage, STOR-RITE will already have made the sale long before the customer was even in the market for their service.

Hotel Sign LED Message Center

2010-01-17T05:34:00.000-08:00

Electronic Signs, Inc. is the largest supplier of Hotel and Motel Signs in the Houston area. Call today to discuss the many options available to make your business a standout success.

Church Signs welcome the flock and new visitors

2010-01-03T09:20:00.000-08:00

This modern and inviting look helps this church spread the word in a cost effective manner. Although this signs does not have an LED Message Center, Electronic Displays are very popular church sign add ons. Message Centers effectively get the word out concerning upcoming events.

LED DISPLAYS ARE IMPOSSIBLE TO MISS

2010-01-03T08:49:00.000-08:00

This Dentist Office gives its potential customers the Royal Treatment displaying their new LED message center.

There's Fun Over Here!!

2009-12-31T14:08:00.000-08:00

This sign made for Celebration Station in Houston, Texas puts the business on the map and lets their customers know that their is family friendly fun inside. This sign catches your eye then sells you on their service. Electronic Led Message centers are the best investment a business can make in advertising.

SIMPLE IDENTIFIABLE LOGO

2009-12-25T01:52:00.000-08:00

Houston Garden Centers untilizes the power of a SIMPLE IDENTIFIABLE LOGO to establish their brand name.

Chicken is Exciting Again

2009-12-21T10:55:00.000-08:00

ELECTRONIC SIGNS, LED SIGNS, MESSAGE CENTERS,
Chicken is Exciting Again

Electronic Sign for a growing jewelry store

2009-12-21T10:50:00.000-08:00

Adding an electronic element to this jewelry store gives the owner the ability to change his message anytime he wants, such as advertising this sale.

How are message centers used?

2009-11-25T19:30:00.000-08:00

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Message centers are used by businesses that want the flexibility to control their own graphics and message unit and be able to change their communication to meet their needs and the needs of their customers.

Large Corporations - have used such devices for years, in forums ranging from sports stadiums to Times Square. They like the ability to advertise their products in a dynamic format in which they can change their messages frequently and easily.

State Highway Departments have also realized the value of electronic message centers, and are increasingly using them to inform and direct traffic in large metropolitan areas, thereby easing traffic congestion and increasing traffic safety. Large-scale urban studies are currently being done to expand message center use in this area, with other "intelligent" components, to create integrated intelligent transportation systems. Under the Manual on Uniform Traffic Control Devices (MUTCD), they are used for regulatory, warning, and guidance purposes related to traffic control.

Local Banks have for years used the familiar time and temperature units.

Small Businesses are quickly realizing the advertising power of these dynamic visual communications devices as most people in a community look at the signs frequently. Although EMCs have been quite expensive in the past, often costing around $30,000 or more for a small, simple unit, recent technological breakthroughs have drastically reduced production and operating costs, bringing them within an affordable range.

Entertainment establishments, restaurants, casinos, and theme parks use EMCs extensively to create a district or zone effect.

Electronic Message Boards

2009-11-25T19:27:00.000-08:00

Image by Ralph Hockens via Flickr

Electronic variable message centers are computerized programmable electronic visual communication devices. They are capable of storing and displaying multiple messages in dozens of formats and at varying intervals. Similar to reader boards, they allow their owners to change copy frequently, but without the cost of replacing missing or broken letters, and without the physical labor involved in changing copy.

Unlike the traditional reader boards, the message on an EMC can easily be changed throughout the day or week to suit the demographics of the people passing by. This allows the business owner to advertise specials, display public service information, or provide other items of public interest in a manner quickly and easily read by those passing by at any given time. Consequently, the effectiveness of an electronic message center is not limited by the space or surface area constraints that hamper business communication on reader boards.

HOUSTON BUSINESS ADVERTISING

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